While you couldn’t pay the adult me to actually eat a Hot Pocket, I did salivate at the chance to launch two of its brand extensions.

We introduced Heidi, our Bavarian frauline who loves her “me” time with stuffed pretzel bread. The series quickly gathered buzz on blogs and industry sites such as Agency Spy, Meme Machine, and Mashable.

We also introduced Side Shots, three stuffed brothers named Cheeseburger, Buffalo Chicken (he prefers to be called Buff Chick) and the black sheep of the family, Sloppy Joe. It's rumored that they have different dads, but they're all equally delicious.